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Cookie Policy
Last updated: 9 November 2026
This Cookie Policy explains how Droice Inc (“Droice”, “we”) uses cookies and similar technologies on www.droicelabs.com and our blog. It should be read together with our Privacy Policy, which explains how we handle personal data more generally.
1. What cookies are
Cookies are small text files that a website stores in your browser. Similar technologies, such as tags and pixels, work in a similar way. They let a website remember your choices and help us understand how the website is used.
2. How we ask for your consent
When you first visit our website, a consent banner asks whether you accept non-essential cookies. Strictly necessary cookies, including the cookie that stores your choice, are always set. Analytics cookies (Google Analytics, Hotjar, StatCounter and HubSpot) are set only if you click Accept. Advertising cookies (the LinkedIn Insight Tag) are set only if you accept advertising cookies.
3. Cookies we use
| Cookie | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| __hs_cookie_cat_pref | HubSpot | Strictly necessary | Remembers your cookie choices | 6 months |
| _ga | Google Analytics | Analytics (with consent) | Distinguishes unique visitors | 2 years |
| _ga_DJYPHT6JVB | Google Analytics | Analytics (with consent) | Keeps the state of your visit | 2 years |
| _hjSessionUser_5088467 | Hotjar | Analytics (with consent) | Recognises a returning visitor | 1 year |
| _hjSession_5088467 | Hotjar | Analytics (with consent) | Holds data for the current visit | 30 minutes |
| sc_is_visitor_unique | StatCounter | Analytics (with consent) | Counts unique visitors | 2 years |
| hubspotutk | HubSpot | Analytics (with consent) | Identifies the visitor and links form submissions to their contact record | 6 months |
| __hstc | HubSpot | Analytics (with consent) | Tracks visits and the number of sessions | 6 months |
| __hssrc | HubSpot | Analytics (with consent) | Detects when the browser is restarted | End of session |
| __hssc | HubSpot | Analytics (with consent) | Counts pages viewed in a visit | 30 minutes |
| li_sugr | Advertising (with consent) | Identifies the browser to measure LinkedIn ads | 90 days | |
| bcookie | Advertising (with consent) | Identifies the browser for LinkedIn services | 1 year | |
| lidc | Advertising (with consent) | Routes requests to the right LinkedIn data centre | 24 hours | |
| UserMatchHistory | Advertising (with consent) | Syncs the LinkedIn ads ID | 30 days | |
| AnalyticsSyncHistory | Advertising (with consent) | Records when the LinkedIn ads data was last synced | 30 days | |
| li_fat_id | Advertising (with consent) | Measures conversions from LinkedIn ads | 30 days |
The LinkedIn cookies are set only once we start advertising on LinkedIn, and only if you accept advertising cookies.
4. Changing or withdrawing your choice
You can change or withdraw your choice at any time using the Cookie settings link in the footer of every page. You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies may stop parts of the website from working.
5. Third-party providers and transfers
Google Analytics, Hotjar, StatCounter and HubSpot act as our processors. LinkedIn and Droice are joint controllers for the LinkedIn Insight Tag. Some of these providers process data in the United States; these transfers rely on the EU-US Data Privacy Framework where the provider is certified, or on the European Commission’s Standard Contractual Clauses. More detail is in our Privacy Policy.
6. Legal basis
Strictly necessary cookies are used because they are needed to run the website and remember your consent choice. All other cookies are used only with your consent (Art. 6(1) lit. a GDPR).
7. Contact
If you have questions about this Cookie Policy, contact us at compliance@droicelabs.com.
